Thursday, January 8, 2026
Amy Malkin
(Sponsored by Microsoft Corporation)
Join Stefano Puntoni (Faculty Co-Director of Wharton Human–AI Research and Sebastian S. Kresge Professor of Marketing, Professor of Marketing at the Wharton School) and Jeremy Korst, WG'03, Partner at GBK Collective, to share findings from Accountable Acceleration: Gen AI Fast-Tracks Into the Enterprise. Whether you are already using AI or soon expect to, in the Q&A session, you will have the opportunity to ask questions and gain insights on how to accelerate AI in your organization with high impact ROI.
The discussion will cover the latest trends in corporate generative AI adoption, highlight sector-specific patterns, and offer practical takeaways for organizations navigating the evolving AI landscape, including three narrative themes from the 2025 AI Adoption Report: Return on Investment, Human Capital Questions and Practice Use Cases.
Doors open at 6pm for networking. ID required for entry.
Program begins at 6:30, followed by Q&A.
Light refreshments will be served.
Free for Wharton Club Members and Microsoft Employees. Registration required.
Thank you to our sponsor and host, Microsoft!
Stefano Puntoni is the Sebastian S. Kresge Professor of Marketing at The Wharton School. Prior to joining Penn, Stefano was a professor of marketing and head of department at the Rotterdam School of Management, Erasmus University, in the Netherlands. He holds a PhD in marketing from London Business School and a degree in Statistics and Economics from the University of Padova, in his native Italy.
His research has appeared in several leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Nature Human Behavior, and Management Science. He also writes regularly for managerial outlets such as Harvard Business Review and MIT Sloan Management Review. Most of his ongoing research investigates how new technology is changing consumption and society, including how humans are adopting and evolving with AI.
He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards. He is currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing. Stefano teaches in the areas of marketing strategy, new technologies, brand management, and decision making. https://www.linkedin.com/in/stefanopuntoni/
Jeremy Korst is a seasoned technology executive with leadership roles at Microsoft, T-Mobile and others. As Partner at GBK Collective, a leading marketing strategy and insights firm, he has advised clients including Google, The Walt Disney Company, Charter Communications, JP Morgan Chase, Amazon, and a host of others.
Jeremy has been at the forefront of major technology trends, including the evolution from packaged software to cloud services, the rise of mobile computing, the permeation of connected ecosystems, and the advent of Gen AI. Throughout his career he has successfully led teams to effectively embrace potentially disruptive technologies and navigate dynamic competitive environments.
